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We create human-centered solutions that change behaviors, minds and hearts. Always based on research from psychology. We call it behavior design.

This website
was made for you.

You are now experiencing one example of how we use psychological science to create solutions truly centered around the people we want to reach. We call it behavior design.

It means that we have personalized this website to suit you and your context. That’s why we analyze your current position and the time of day. This data is used to adapt the site to be as relevant to you as possible.

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Psychology

Thanks to research on human behavior, it’s possible to tell why people act the way they do, in almost any situation.
By using this information in our work, we don’t have to guess the outcome of our ideas.

Communication

A process of mutual understanding. However, our goal when communicating is not only to have an understanding. But also an impact. Changing behavior through conversation.

Design

We always design from a people perspective. This means that every form, line, color, space and texture will depend on the person and the situation we are designing for.

What is Rio?

Do you want to improve your newsletter clickrate, get your customers to round up for charity, or your staff to keep the office kitchen clean? Then maybe we can help you. We combine psychology, communication and design – to change behaviors, minds and hearts. Everything based on research from psychology.

Context will affect behavior. So by creating specific situations we can create specific actions. Without forcing, begging or even asking. If you want people to do something, you have to give them a good reason. We’ll be happy to create it.

[Change Location]

There are many
versions of this website.

For example, you got the longer version of the text on this site. Because it seems to be cloudy where you are. And research show that people tend to do less mind-wandering when it’s cloudy outside. Source

Also, the background color used in this version contains white light. But if you come back during nighttime, the white light have been reduced. Why? To help your brain understand your display light isn’t daylight, making it easier to prepare your body for sleep mode. Source

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Time - 14:40
Position - Stockholm
Weather - Clear
Personalizing content for best experience.