You are now experiencing one example of how we use psychological science to create solutions truly centered around the people we want to reach. We call it behavior design.
It means that we have personalized this website to suit you and your context. That’s why we analyze your current position and the time of day. This data is used to adapt the site to be as relevant to you as possible.Read more
Rio Behavior Design
Thanks to research on human behavior, it’s possible to tell why people act the way they do, in almost any situation.
By using this information in our work, we don’t have to guess the outcome of our ideas.
A process of mutual understanding. However, our goal when communicating is not only to have an understanding. But also an impact. Changing behavior through conversation.
We always design from a people perspective. This means that every form, line, color, space and texture will depend on the person and the situation we are designing for.
Do you want to improve your newsletter clickrate, get your customers to round up for charity, or your staff to keep the office kitchen clean? Then maybe we can help you. We combine psychology, communication and design – to change behaviors, minds and hearts. Everything based on research from psychology.
Context will affect behavior. So by creating specific situations we can create specific actions. Without forcing, begging or even asking. If you want people to do something, you have to give them a good reason. We’ll be happy to create it.